We don’t just make glasses. We craft a bridge between light and self, between tradition and modernity, between German craftsmanship and global style.
Our Brand Philosophy
The world is never short of light; what’s missing is the courage to face it and master it. For KINGSEVEN, "King" is never a born title, but a choice—to be unyielding and see the world from your own perspective. "Seven" stands for the completeness of a week, the seventh color of the rainbow, and an extraordinary mark hidden in the ordinary. We strive to create more than just glasses: they are your calm armor in the glare, your style statement, and a symbol of confidence that crowns you the moment you put them on.
Our Story: From Munich to Global
1980s · Munich Optical Roots 🛠️
In 1983, master craftsman Karl Müller founded a small workshop in Munich, Germany, starting with optical glasses. He believed good glasses should balance clarity and style. Every lens underwent precise optical testing, every frame was polished through over 20 manual processes, blending geometric designs to break the stereotype that "glasses are just medical tools". This was KINGSEVEN’s root: rooted in optics, winged by style.
1990s · The Birth of KINGSEVEN ✨
In 1996, Karl Müller’s son, Sebastian Müller, took over and named the workshop KINGSEVEN—honoring his father’s craftsmanship and his own vision. He expanded the product line to cover optical glasses, sunglasses, and cycling/running sports sunglasses, with all categories supporting prescription customization, balancing practicality and personalization.
2000s · Global Layout 🌍
Entering the 21st century, KINGSEVEN expanded globally. We established a large supply chain and warehousing center in China, adhering to German design and optical standards. Every design draft comes from our European team, and we ship directly from China to Europe, North America, the Middle East, Latin America and beyond—making German craftsmanship accessible worldwide.
Our Commitment & Vision
Today, KINGSEVEN is an original brand focused on quality and personalization. All our glasses are crafted with care, filtering glare and defining taste. We stick to original design, German precision, and prescription customization for all lines.
As Sebastian Müller said: "Glasses are a dialogue between people and light, and a promise between people and themselves." Put on KINGSEVEN, and you are your own light, your own king.