Privacy policy

This Privacy Policy (the "Policy") applies to all information collected by king-seven.com (hereinafter referred to as "we", "us" or "our") through our website king-seven.com (the "Site"), our services, or any other interaction you have with us. By accessing or using our Site and services, you agree to the collection, use, and disclosure of your personal information as described in this Policy.

1. Information We Collect

We may collect two types of information about you: personal information and non-personal information.

1.1 Personal Information

Personal information is information that can be used to identify you individually, including but not limited to:
  • Contact information: Name, email address, phone number, shipping address, billing address;
  • Account information: Username, password (encrypted), order history, payment method details (we do not store full credit card information, which is processed by our third-party payment processors);
  • Communication information: Emails, messages, or other communications between you and us;
  • Other information you voluntarily provide: Such as feedback, comments, or information provided when participating in promotions or surveys.

1.2 Non-Personal Information

Non-personal information is information that cannot be used to identify you individually, including but not limited to:
  • Browser type, device type, operating system, IP address;
  • Pages visited on our Site, time spent on pages, click-through rates, and other browsing behavior;
  • Aggregated data (e.g., number of users visiting a specific page), which is anonymized and cannot be linked to any individual.

2. How We Collect Your Information

  • Information you provide voluntarily: When you create an account, place an order, subscribe to our newsletter, contact customer service, or participate in surveys/promotions, you voluntarily provide us with your personal information.
  • Automatically collected information: When you access our Site, we may automatically collect non-personal information through cookies, web beacons, and other tracking technologies. For more details, please refer to the "Cookies" section below.
  • Third-party sources: We may receive information about you from third-party service providers (e.g., payment processors, shipping carriers) to process your orders and provide services to you.

3. How We Use Your Information

We process your information in compliance with applicable laws, including GDPR and local privacy regulations, for the following purposes:

  • Process and fulfill orders, verify identity, arrange delivery and update order status;
  • Respond to inquiries, troubleshoot issues and provide customer support;
  • Analyze user behavior to optimize our website, products and overall user experience;
  • Send newsletters and promotional content with your explicit consent. You may unsubscribe at any time;
  • Detect and prevent fraud, unauthorized access and other security threats;
  • Comply with legal obligations, regulations and official requests.

4. Cookies and Tracking Technologies

We use cookies, web beacons and pixel tags to improve your browsing experience. Cookies are small text files stored on your device to recognize your browser and remember your preferences.

You may adjust your browser settings to block or alert you to cookies. Please note that disabling cookies may affect the normal functions of our website.

5. Disclosure of Your Information to Third Parties

We will not sell, rent or share your personal information for third-party marketing purposes, except under the circumstances below:

  • Authorized service providers: We may share necessary data with trusted third parties who assist us in website operation, order processing, payment handling and logistics delivery (such as Shopify, payment processors and shipping carriers). All third parties are required to protect your personal data strictly.
  • Legal requirements: We may disclose your information if required by law, court order or official government requests, or to protect the legitimate rights and safety of ourselves and others.
  • Business transfer: In the event of merger, acquisition or asset sale, your data may be transferred to the new business operator.

6. Your Rights (Including GDPR Rights for EU Users)

Depending on your jurisdiction, you may have the following rights regarding your personal information. To exercise these rights, please contact us at info@king-seven.com with your request:
  • Right to access: You have the right to request a copy of the personal information we hold about you.
  • Right to correction: You have the right to request that we correct any inaccurate or incomplete personal information about you.
  • Right to erasure ("right to be forgotten"): You have the right to request that we delete your personal information, subject to applicable legal obligations.
  • Right to restriction of processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
  • Right to data portability: You have the right to request that we provide your personal information in a structured, machine-readable format, or to transmit it directly to another data controller (if applicable).
  • Right to object: You have the right to object to the processing of your personal information for marketing purposes or on other grounds, as permitted by law.
  • Right to withdraw consent: If you have given consent for the processing of your personal information, you can withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.
We will respond to your request within a reasonable time, in compliance with applicable laws. We may ask you to provide proof of identity to verify your request.

7. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws. When your personal information is no longer needed, we will securely delete or anonymize it.

8. Security of Your Information

We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, secure servers, access controls, and regular security reviews. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your information.

9. Third-Party Links

Our Site may contain links to third-party websites. This Policy does not apply to third-party websites, and we are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party websites you visit.

10. Children's Privacy

Our Site and services are not intended for children under the age of 13 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without parental consent, we will promptly delete that information.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with a revised "Last Updated" date. Your continued use of our Site and services after the changes are posted constitutes acceptance of the updated Policy. We encourage you to review this Policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal information, please contact us at:
Email: info@king-seven.com
Phone: +86 574 65777357

This Privacy Policy is consistent with our Terms of Service and other related policies, and complies with applicable privacy laws and regulations.

Last Updated: May 30,2026